What is Beauticate Shop?

Beauticate Shop is the curated beauty and wellness edit from Beauticate — Australia's most trusted independent beauty publisher. Everything we stock is chosen by our editorial team, not by an algorithm. No noise. No fillers. Just the things genuinely worth your time and money.

Who curates the products?

Our founder Sigourney Cantelo — a 25-year beauty journalist and former Beauty & Health Director at Vogue Australia — curates the edit alongside Beauticate's editorial team and The Beauticate Collective, our panel of beauty, wellness and lifestyle experts.

Is Beauticate Shop different from beauticate.com?

beauticate.com is our editorial home — eleven years of expert-led beauty, wellness and lifestyle content. beauticate.shop is where you buy the products we write about. Same editorial philosophy, different address.

Do you ship to all of Australia?

Yes — Beauticate Shop ships Australia-wide.

WaterRower

WaterRower is the original water-resistance rowing machine, invented in 1988 by John Duke, a Yale engineer and US national rowing candidate. Handcrafted in Rhode Island from sustainably sourced Appalachian hardwood, each rower was designed as much as a piece of furniture as a fitness device, drawing on the quiet elegance of Shaker design. Its patented water flywheel recreates the sound, resistance and feel of rowing on open water, delivering a smooth full-body workout that is gentle on the joints. Beautiful enough to live in your home, built to last a lifetime.

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A wooden rowing machine with a natural oak finish, featuring a black padded seat, black handlebar, and a clear water reservoir, shown against a light gray background.

WaterRower Performance Ergometer Vintage

$2,499.00

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A black water rowing machine with a transparent water tank, black handlebar, and long sliding track on a plain white background.

WaterRower Performance Ergometer Shadow

$2,799.00

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A wooden rowing machine with a black seat, black foot straps, and a clear water tank, shown against a solid white background.

WaterRower Performance Ergometer Cherry

$3,099.00

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WaterRower Hybrid BLE Walnut

$3,099.00

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Frequently Asked Questions

How does Beauticate choose which products to stock?

Every product in the Beauticate Shop is tested by our editorial team and reviewed by our founder Sigourney Cantelo — a 25-year beauty journalist and former Vogue Australia Beauty & Health Director. We only stock what we would personally use and recommend.

Does Beauticate Shop ship across Australia?

Yes. Beauticate Shop ships within Australia. All products listed are available for purchase and delivery to Australian addresses.

Are the products on Beauticate Shop authentic?

All products sold through Beauticate Shop are sourced directly from authorised distributors and brand partners. We do not sell grey-market or counterfeit products.