What is Beauticate Shop?

Beauticate Shop is the curated beauty and wellness edit from Beauticate — Australia's most trusted independent beauty publisher. Everything we stock is chosen by our editorial team, not by an algorithm. No noise. No fillers. Just the things genuinely worth your time and money.

Who curates the products?

Our founder Sigourney Cantelo — a 25-year beauty journalist and former Beauty & Health Director at Vogue Australia — curates the edit alongside Beauticate's editorial team and The Beauticate Collective, our panel of beauty, wellness and lifestyle experts.

Is Beauticate Shop different from beauticate.com?

beauticate.com is our editorial home — eleven years of expert-led beauty, wellness and lifestyle content. beauticate.shop is where you buy the products we write about. Same editorial philosophy, different address.

Do you ship to all of Australia?

Yes — Beauticate Shop ships Australia-wide.

Basics by B

Sold out

Set of makeup brushes with light blue handles on a beige background

Basics by B Luxury 10 Piece Vegan Brush Set

$60.00

Sold out

Makeup color swatches arranged in a row on a white background

Basics by B Face Palette 4

$65.00

Black eyeliner pen with 'BASICS' branding on a light gray background

Basics by B Drama Felt Tip Liquid Eyeliner

$32.00

Sold out

Lip tint bottle with a swatch of pink color on a light gray background

Basics by B Liquid Glow Drops

From $25.00

Eyebrow pencil with a light blue casing on a white background

Basics by B Brow Micro Tip Pencil

$34.00

Set of concealer bottles with light blue caps on a white background

Basics by B Alter Ego Concealer

$45.00

Collection of crushed makeup powders in various colors on a light background

Basics by B Face Palette 2

$65.00

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Makeup palette with various shades of eyeshadow on a light gray background

Basics by B The Eyeshadow Palette

$65.00

Light blue cylindrical container with white cap on a white background

Basics by B Define Mascara – Tubular Lengthening & Defining Mascara

$40.00

Sold out

Basics by B Lash Lifting DRAMA Mascara

$40.00

Basics by B Body Glow Brush

$18.00

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Lip liner with a swatch of color on a light gray background

Basics by B Velvet Lip Liner

From $17.00

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Eyebrow pencil with sample strokes on a light gray background

Basics by B The Classic Pencil Eyeliner

$26.00

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Pink lipstick swatch on a light gray background

Basics by B Liquid Blush & Contour

$33.00

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Basics by B Luxe Lip Oil

$32.00

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Lip gloss with light blue cap and pink shade on white background

Basics by B Liquid Lip Colours

$32.00

Bronze-colored makeup swatch on a light gray background

Basics by B Body Glow

$42.00

Makeup eyeshadow palette with various shades on a white background

Basics by B Face Palette

$65.00

Makeup brush with a light blue handle and brown bristle head on a white background

Basics by B Concealer Brush

$22.00

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Blue makeup stick with applicators on a white background

Basics by B Vitality Facial Oil – Australian Made Nourishing Face Oil

$40.00

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Lipstick with light blue casing and pink shade on a light gray background

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Two gray silicone gel pads on a white background

Basics by B Collagen Gel Eye Masks – Hydrating, Anti-Puffiness Under Eye Treatment (10 Pairs)

$40.00

Need help?

Frequently Asked Questions

How does Beauticate choose which products to stock?

Every product in the Beauticate Shop is tested by our editorial team and reviewed by our founder Sigourney Cantelo — a 25-year beauty journalist and former Vogue Australia Beauty & Health Director. We only stock what we would personally use and recommend.

Does Beauticate Shop ship across Australia?

Yes. Beauticate Shop ships within Australia. All products listed are available for purchase and delivery to Australian addresses.

Are the products on Beauticate Shop authentic?

All products sold through Beauticate Shop are sourced directly from authorised distributors and brand partners. We do not sell grey-market or counterfeit products.