PRIVACY POLICY

Last Updated: June 2026

1. Who We Are

This Privacy Policy explains how Cantelo Corporation Pty Ltd (ABN 71 105 175 317), trading as Beauticate (“Beauticate”, “we”, “us” or “our”), collects, uses, stores and discloses your personal information.

This Privacy Policy applies to:

• beauticate.com

• beauticate.shop

• Beauticate newsletters

• competitions and giveaways

• podcast and event registrations

• social media lead generation campaigns

• chatbot and messaging services

• products and services offered by Beauticate

By using our websites or services, you consent to the collection and use of your personal information as described in this Privacy Policy.

 

2. Our Commitment To Privacy

Beauticate is committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

We only collect personal information that is reasonably necessary to operate our business, provide our services and improve your experience.

 

3. What Information We Collect

Depending on how you interact with us, we may collect:

Personal Information

• Name

• Email address

• Telephone number

• Postal address

• Delivery address

• Billing address

• Social media profile information where voluntarily provided

• Competition entry details

• Customer service communications

Purchase Information

If you purchase products through Beauticate Shop, we may collect:

• Order history

• Product purchases

• Shipping information

• Payment transaction details

• Customer support enquiries

Payment card information is processed securely by our payment providers and is not stored by Beauticate.

Marketing Information

We may collect:

• Newsletter subscription preferences

• Competition entries

• Download requests for guides, resources and lead magnets

• Responses to surveys and questionnaires

• Communication preferences

Technical Information

We may automatically collect:

• IP address

• Device information

• Browser type

• Website activity

• Pages viewed

• Referral sources

• Cookies and similar technologies

 

4. How We Collect Information

We collect information when you:

• Visit our websites

• Create an account

• Place an order

• Subscribe to our newsletter

• Download a free resource

• Enter a competition or giveaway

• Contact us

• Complete a form

• Participate in surveys

• Interact with our social media channels

• Use our chatbot or messaging services

• Attend an event hosted by Beauticate

We may also receive information from advertising partners, analytics providers and service providers where permitted by law.

 

5. How We Use Your Information

We may use your personal information to:

• Process and fulfil orders

• Deliver products and services

• Communicate about purchases

• Provide customer support

• Send newsletters and editorial content

• Deliver requested resources and downloads

• Administer competitions and promotions

• Improve our websites and services

• Analyse audience engagement and website performance

• Personalise content and recommendations

• Detect fraud and maintain security

• Comply with legal obligations

• Promote Beauticate products, services and content

Where required by law, we will obtain your consent before sending marketing communications.

 

6. Beauticate Shop Marketplace Orders

Beauticate Shop operates as a curated marketplace featuring products supplied by independent brands and suppliers.

When you place an order through Beauticate Shop, we may share limited personal information with suppliers, fulfilment partners and shipping providers as reasonably necessary to:

• Process your order

• Dispatch products

• Arrange delivery

• Manage returns and exchanges

• Provide customer support

Suppliers are only authorised to use this information for order fulfilment and related customer service purposes.

 

7. Email Marketing

If you subscribe to our newsletter, download a resource, enter a competition or otherwise opt in to receive communications, we may send you:

• Editorial content

• Beauty, wellness and lifestyle updates

• Exclusive offers

• Product recommendations

• Event invitations

• Promotional communications

You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

 

8. Competitions And Giveaways

If you enter a competition, giveaway or promotion, we may collect information necessary to administer the promotion and contact winners.

Where clearly disclosed at the point of entry, we may share entrant information with competition sponsors or partners for purposes connected with the promotion.

 

9. Affiliate Links And Sponsored Content

Beauticate may earn commissions through affiliate partnerships.

When you click affiliate links, third-party websites may collect information in accordance with their own privacy policies.

Beauticate is not responsible for the privacy practices of third-party websites.

 

10. Cookies And Analytics

We use cookies and similar technologies to improve website performance and user experience.

These technologies may be used to:

• Remember user preferences

• Analyse website traffic

• Measure advertising performance

• Personalise content

• Improve marketing effectiveness

We may use services including:

• Google Analytics

• Meta Pixel

• Shopify analytics

• Email marketing platforms

• Advertising and remarketing services

Most browsers allow you to disable cookies, however some website functionality may be affected.

 

11. Overseas Disclosure

Some of our service providers may store or process information outside Australia.

These providers may include:

• Shopify

• Stripe

• Google

• Meta

• Email marketing providers

• Customer relationship management platforms

• Cloud storage providers

By using our services, you acknowledge that your information may be transferred, stored or processed overseas.

We take reasonable steps to ensure that third-party providers handle personal information appropriately.

 

12. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no internet transmission or storage system can be guaranteed as completely secure. You provide information at your own risk.

 

13. Access And Correction

You may request access to personal information we hold about you.

You may also request correction of inaccurate, incomplete or outdated information.

To make a request, please contact us using the details below.

We may require verification of your identity before processing a request.

 

14. Retention Of Information

We retain personal information only for as long as reasonably necessary for business, legal, accounting or regulatory purposes.

When information is no longer required, we take reasonable steps to securely destroy or de-identify it.

 

15. Third-Party Websites

Our websites may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of those websites.

We encourage users to review the privacy policies of any third-party websites they visit.

 

16. Complaints

If you believe we have breached the Privacy Act or mishandled your personal information, please contact us first so we can investigate.

Privacy Officer

Cantelo Corporation Pty Ltd
Email: hello@beauticate.com

We will endeavour to respond within a reasonable timeframe.

 

17. Changes To This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page and take effect immediately upon publication.

Your continued use of our websites and services constitutes acceptance of any updated Privacy Policy.

 

18. Contact Us

Beauticate
Cantelo Corporation Pty Ltd
ABN 71 105 175 317

Email: hello@beauticate.com

Website: beauticate.com