BEAUTICATE

Australia’s destination for beauty, style, wellness, interiors and travel — founded in 2014 by Sigourney Cantelo, former Vogue Beauty & Health Director. Known for trusted, aspirational storytelling with heart, Beauticate now reaches over 3.1 million each month across digital, social, podcast and editorial channels. Our audience comes to us for thoughtful curation, credible recommendations and elevated content that blends beauty, lifestyle and real-life insight.

11 YEARS OF EDITORIAL AUTHORITY

THE EDITORS SHAPING WHAT WOMEN BUY

  • Sigourney Cantelo

    Founder & Publisher

    Journalist and brand builder of 25 years shaping Australia’s beauty and wellness conversation. Drives creative direction across Beauticate, the Beautiful Inside podcast, and Beauticate Shop.

  • Jayde Balderston

    PR, Partnerships & Managing Editor

    20+ years in PR and communications with deep relationship sacross media, KOLs and the beauty/luxury industry. Leads PR strategy that elevate partners across the Beauticate universe.

  • Zoe Briggs

    Contributing Editor

    Veteran beauty and lifestyle editor specialising in narrative-first storytelling, editorial curation and brand alignment. Writes and compiles at-home interviews.

  • Kristina Zhou

    Editorial Assistant

    Writer with experience across TV, print and digital media. Supports editorial research, content production and story development across Beauticate’s beauty, wellness and lifestyle verticals.

THE EXPERTS

  • Kate Waterhouse

    Style Editor

  • Jocelyn Petroni

    Skin Editor

  • Kristin Rawson

    Interiors Editor

  • Jacqueline Allwill

    Nutrition Editor

  • Michelle Bridges

    Fitness Editor

  • tbd

RETAIL: REIMAGINED

Part magazine, part modern e commerce platform. Where every item is handpicked by editors, letting women shop by what they need now, not by endless scrolling.

Think Net-a-Porter meets Goop for the conscious, stylish Australian shopper, but with a more editorial, accessible, homegrown edge and two ways to shop:
By Product or By Moment