Editorial Features
AS FEATURED IN VOGUE, MARIE CLAIRE, DAILY MAIL, THE DAILY TELEGRAPH, BODY+SOUL, MUMBRELLA AND MORE
3.1M
Monthly Touchpoints
12
Years
14
Expert Editors
A Note From Sigourney
The Beauticate Shop is something I've been quietly building toward for a decade.
Beauticate began in 2014 as a side project while I was Beauty and Health Director at Vogue Australia. I wanted to create a space that honoured beauty properly. Not as something trivial, but as something powerful. Over the years it grew into a full editorial platform spanning beauty, wellness, style, interiors and destinations. A podcast. A newsletter. A community.
What I kept hearing from readers was a version of the same question. Where do I actually buy the things you talk about?
The Beauticate Shop is the answer.
It's not a marketplace. It's not a department store. It's a curated edit of the products our editors and experts actually use, recommend and stand behind. No noise. No fillers. No paid placements dressed up as picks. Just the things worth your time and money, chosen by people who have spent their careers learning the difference.
Thank you for being here. It means more than you know.
Sigourney x
Sigourney Cantelo is the founder and publisher of Beauticate. With more than 25 years across print, digital and broadcast, including her tenure as Beauty and Health Director at Vogue Australia and regular appearances on Sunrise and the Today show, she is one of Australia's most recognised voices in beauty and wellness media. Her work has appeared in Marie Claire, Body+Soul, Sunday Life and numerous Australian and international publications. She is a six-time Star Beauty Award winner and a five-time Jasmine Award recipient, including twice winning the Jasmine Award for Journalistic Excellence.
How the Shop Works
Every product is chosen, not listed. The Beauticate Shop is curated by Sigourney and the Beauticate Collective, our standing group of 14 editors and experts across beauty, wellness, style, interiors and health. If a product is here, it's because someone on our team uses it, has tested it properly, or has the credentials to know exactly why it deserves your attention.
More than 30 brands joined us before the shop opened, on the strength of the platform alone. They came for our audience, our editorial standards and our refusal to compete on discounting. We came together because we share the same belief. That the best products deserve more than a paid ad. They deserve a story.
Orders ship directly from each brand. This keeps products fresh, supports the brands we love and means you're buying from the source. Most orders dispatch within a few business days. Shipping costs and timing vary by brand and are shown clearly at checkout.
Returns are handled brand by brand, following each brand's individual policy. If anything ever goes wrong, our team is one email away at info@beauticate.com and we'll personally make it right.
The Collective
Style Editor
Kate Waterhouse is a fashion expert and style commentator with over 15 years of experience across Australia's media and fashion landscape, spanning television and print, including her roles as Channel 7's racing fashion reporter, and Style Editor and Fashion Editor at The Sun-Herald and The Sunday Telegraph. Known for her relaxed yet polished aesthetic, Kate brings a refined, modern perspective to Beauticate, curating the pieces worth investing in.
Makeup Editor
Rae Morris is one of Australia's most respected makeup artists, with more than 30 years of experience across editorial, celebrity and education. A four-time Makeup Artist of the Year and founder of her award-winning brush range, she is known for a refined, skin-first approach that enhances rather than masks. At the Beauticate Shop, her picks are the tools and products a professional actually reaches for.
Skin Editor
Jocelyn Petroni is one of Australia's most respected facialists and nail artists, with more than 25 years of experience shaping the local beauty landscape. Known for her work with leading luxury houses and her unwavering commitment to skin integrity, she has built a devoted clientele who value both results and ritual. Her recommendations carry the weight of decades spent in the same rooms with the world's most respected skincare brands.
Hair Editor
Monique McMahon is one of Australia's leading colourists, with more than 30 years of experience defining modern, natural-looking hair, and founder and Colour Director of Sydney salon QUE Colour. Also Christophe Robin's Global Pro Ambassador alongside Wella and Dyson, she brings genuine international perspective to everything she recommends, the products a colourist of her calibre trusts on her own clients.
Fitness Expert
Michelle Bridges is one of Australia's most recognised voices in health and fitness, translating science-backed training into practical habits. As a trainer, author and wellness educator, she helps millions rethink their relationship with health (check out her 12 Week Body Transformation). As host of podcast We Have A Situation she creates relatable content that focuses on sustainable health. Michelle curates the products that support a body built for the long game.
Nutrition Expert
Jacqueline Alwill is an Accredited Nutritionist, television host and author with more than 15 years in health and wellness, known for translating complex nutritional science into practical, achievable strategies. As founder of Brown Paper Nutrition and co-host of Channel 10's Good Chef Bad Chef, her approach blends evidence-based nutrition with real-life warmth, curating recommendations for supplements and food products she recommends to her own clients.
Wellness Editor
Camilla Thompson is an author, executive coach and biohacker who helps ambitious people optimise their health, longevity and performance, and the author of Biohack Me, Australia's first biohacking book. For nearly a decade she has worked with founders, executives and high-performing women, translating cutting-edge science into practical strategies for sustained energy, mental clarity and resilience. At Beauticate, Camilla focuses on longevity and wellness, the tools and products serious about optimising how you feel.
Mindset Expert
Brooke Stevenson is a Transformation and Mindset Coach, Reiki Master and certified 9D Breathwork Facilitator who spent over two decades coaching founders, executives and high-performing teams across Australia and LA. Founder of Luxe Wellness Collective and creator of the Reset by Design retreats and programs, her work is rooted in one belief: that lasting change begins with a profound shift within. At Beauticate, Brooke is the mindset and inner wellness expert, sharing the rituals and tools that support a life lived from the inside out.
Interiors Editor
Kristin Rawson is a magazine stylist turned interior designer who brings a decade of global fashion and editorial experience to every space she creates. Known for her intuitive, quietly luxurious approach, she shapes interiors that feel collected, calm and deeply personal. Kristin offers a warm, intelligent lens on interiors and design, distilling global influences into the objects, textiles and pieces that elevate the everyday without trying too hard.
Culture Editor
Shentel Lee is an Australian-Malaysian designer and entrepreneur with over 25 years of experience shaping brands through thoughtful design, retail curation and community-driven initiatives. Founder of fashion accessory labels Bowerhaus and Sereni & Shentel, and NGO Kuching Food Aid, her career is defined by both aesthetic sensibility and genuine social purpose. At the Beauticate Shop, Shentel brings her discerning eye to the finds that feel personal, considered and worth seeking out.
Aesthetics Expert
Dr Amy Chahal is a Sydney-based medical doctor and cosmetic physician with more than a decade of experience at the intersection of clinical medicine and modern skin science. Founder and Medical Director of The Centre for Medical Aesthetics and FutureSkin in Sydney, she has built a reputation for results-driven, evidence-based care that is informed and never overdone. At the Beauticate Shop, Dr Amy's recommendations carry a clinician's discernment, from treatments to skincare that are genuinely worth your attention.
Health Expert
Dr Leanne Girgis is a general practitioner and cosmetic physician with more than a decade of clinical experience, approaching beauty and wellbeing through a holistic lens. She is also the founder of Innour, an ingestible wellness brand born from her belief in the power of inside-out health. At the Beauticate Shop, Dr Leanne brings a real-world medical perspective and the products she would recommend to her own patients to the wellness edit.
Beauty Expert
Kerrie Gentle is a Sydney-based makeup artist, beauty therapist and educator with decades of experience across film, television, editorial, bridal and red carpet, including her role as Senior Colour Specialist for MECCA. Known for her skin-first approach and passion for enhancing the natural beauty of women over 40, she also co-hosts the in-demand Kerrie x Simone makeup workshops. Kerrie curates the edit that a career artist trusts, tested across every skin type and age.
Beauty Expert
Simone Aspinall is a beauty therapist and makeup artist with more than 28 years of industry experience, known for her refined, natural approach and expertise in brows, skin and effortless event-ready makeup. Her philosophy is simple: enhance, never mask. Simone brings that same considered eye to her beauty picks that deliver results without the noise, co-curated alongside her Kerrie x Simone workshop partner.
The Team
Jayde Balderston
Managing Editor, PR & Partnerships
With more than 20 years in public relations, Jayde has shaped the story of some of Australia's most influential fashion, beauty and lifestyle brands. Known for her energetic, collaborative approach, she specialises in partnerships, brand storytelling and earned media. At Beauticate, she leads marketing, PR and brand partnerships, bringing campaigns, events and editorial initiatives to life with warmth and precision.
Paris Obakpolo
Content Creator & Editor
Paris has been creating since the moment she picked up a camera at 13. After graduating high school, she studied her Cert IV in Screen & Media (film and tv) and a Cert IV in Entrepreneurship & Small Business whilst also becoming 7x certified as a nail artist. Now she continues to pursue her passion in the creative and story telling space through film work, videography, editing for her company Studio Blue Productions and nail artistry. She helps film and shoot Beauticate events and edits the Beautiful Inside podcast.
Contributing Editor
Zoe Briggs came to beauty writing via law school, a stint as a paralegal and a detour as Real Weddings Editor for a US editorial blog, a journey that gave her both a researcher's rigour and a genuine appreciation for arriving somewhere good. At Beauticate, she channels a deep personal obsession with skincare into considered, knowledgeable writing that cuts through the noise, covering beauty with the thoroughness of someone who has tested, questioned and truly lived the products she recommends.
Kristina Zhou
Beauty Writer
Kristina Zhou brings a media-trained eye and a researcher's instincts to everything she writes. With a background spanning broadcast and print media, including The Sydney Morning Herald, Channel 9 and The Daily Telegraph, she approaches beauty with the same precision she brings to everything else. At Beauticate, Kristina covers skincare, hair, global beauty practices and the latest in aesthetic treatments, translating complex topics into copy that is sharp, clear and genuinely useful.
Frequently Asked Questions
Who curates the Beauticate Shop?
Every product is selected by Sigourney Cantelo and the Beauticate Collective, a standing group of 14 editors and experts spanning beauty, wellness, style, interiors and health. Nothing is included because a brand paid to be here. Products earn their place through use, testing and expert endorsement.
How are brands chosen?
We look for product integrity, founder credibility, brand values and editorial fit. Many of the brands on the shop have been featured in Beauticate's editorial for years. Others are introduced because a member of the Collective uses them in their own practice. We say no far more often than we say yes.
Where do products ship from?
Each order ships directly from the brand. This keeps stock fresh, supports the businesses we partner with and means you're buying from the source rather than a warehouse. You may receive multiple parcels if your order spans more than one brand.
How long does shipping take?
Most orders dispatch within a few business days. Timing and shipping costs vary by brand and are shown clearly at checkout.
What's your returns policy?
Returns follow each brand's individual policy, which you'll find on the product page and at checkout. If anything goes wrong, email us at info@beauticate.com and we'll personally help resolve it.
Do you ship internationally?
Shipping availability varies by brand. Most ship across Australia. Some ship internationally. You'll see the options at checkout once you've entered your address.
Do you have a physical store?
Not yet. The Beauticate Shop is online for now, but we host editorial events, retreats and live experiences throughout the year. Sign up to our newsletter to hear first.
How do I get in touch?
Email info@beauticate.com.